Web Strategy & Local SEO Strategist for Service Businesses in the USA
I help service businesses turn their websites into lead-generating machines through strategic audits and proven Local SEO systems. 14+ years of experience working with legal, dental, home services, and coaching businesses.
I started as a freelance web designer in 2010, building WordPress sites for small businesses. But I quickly realized something was missing—the sites looked great, but they weren’t bringing in customers.
That’s when I dove deep into Local SEO and conversion optimization. I learned that beautiful websites mean nothing if they don’t show up in search results or convert visitors into calls and bookings.
Former freelance web designer—now your strategic partner. Today, I focus exclusively on strategy audits and Local SEO for service businesses. My approach is simple: understand your business goals first, then build a 30-90 day plan that delivers measurable results.
I’ve spoken at WordCamps, mentored dozens of businesses in the community, and maintain certifications in GA4, Google Search Console, and Local SEO best practices. When I’m not optimizing Google Business Profiles, you’ll find me staying current with the latest algorithm changes and local search strategies.
“Strategy first, then execution—that’s how we get results that stick.”
WordPress, Shopify, Webflow
Legal, Dental, Home Services, Coaches
NYC, Austin, Miami, Chicago, San Diego
Calls, Bookings, Reviews
Deep dive analysis of your current digital presence
Build solid technical and strategic groundwork
Implement tracking and measure real outcomes
Continuous optimization based on data
Austin
Low map visibility
GBP rebuild + Service×City page
Miami
Thin treatment pages
Content hubs + review engine
Chicago
Slow site + no tracking
Speed optimization + call tracking